Pantone Announces Official Prince Color: Purple ‘Love Symbol #2’

In a fitting and unusual tribute, the Prince Estate, alongside Pantone Color Institute, announced today the creation of a standardized custom color to represent and Prince.

The color, of course, is a shade of purple.

“Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the artist before his death from an accidental drug overdose on April 21, 2016. From the 1984 film “Purple Rain” to multiple lyric references, wardrobe and vehicle choices and more, Prince has long been associated with the color. The announcement comes just weeks after the release of a deluxe edition of the “Purple Rain” album including previously unreleased tracks and a long out-of-print DVD of a 1985 concert.

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