Watermelon Clothing: Very Juicy Couture!

Juicy couture! #watermelon dress craze sweeps social media as selfie fans pose in front of tiny outfits carved from tropical fruit

Less painful than the ice bucket challenge and more flattering than the no make-up selfie, the watermelon dress is the latest photo craze to hit social media.

All you need to partake is a watermelon, a cutting utensil and a cheery pose - assuming you already have the phone and the Instagram account.

Fans of the #watermelondress hashtag have been showing off their handiwork, carving couture frocks out of the green and wed tropical fruit. And thanks to a little perspective, the illusion somehow works.

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Fruity fashion: Jamie Theakston looks on as Emma Bunton partakes in the latest selfie craze, posing in front of piece of watermelon shaped like a dress

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Fruity fashion: Jamie Theakston looks on as Emma Bunton partakes in the latest selfie craze, posing in front of piece of watermelon shaped like a dress

Beachwear: Hat? Check. Shades? Check. Watermelon dress? CHECK! 

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Beachwear: Hat? Check. Shades? Check. Watermelon dress? CHECK! 

Fabulous, dahling! A watermelon dress isn't just for the female of the species

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Fabulous, dahling! A watermelon dress isn't just for the female of the species

Tropical trend: These two gals create an off-the-shoulder number and a with-sleeves frock

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Tropical trend: These two gals create an off-the-shoulder number and a with-sleeves frock

How does it work? Simple...the person charged with taking the photo simply holds the tiny juicy dress - cut from the skin and flesh of the fruit - close to the lens the create the illusion that the person in the background is wearing it.

There are snaps of babies gurgling in what looks like a pink smock, men wearing full A-line skirts and ladies looking lovely in off-the-shoulder numbers. 


The genius of the watermelon dress appears to be the fact that the fruit's green skin makes a perfect hemline, and the easily-cut flesh can be shaped as you desire, with sharp lines and soft edges both popular.   

What happens when teeth, not scissors are all that's available...a badly-fitting frock

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What happens when teeth, not scissors are all that's available...a badly-fitting frock

Kid, you're 90 per cent watermelon dress: a little girl smiles for the camera in her fruity frock

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Kid, you're 90 per cent watermelon dress: a little girl smiles for the camera in her fruity frock

Is that a watermelon sarong? Or a loincloth? Or a kilt? 

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Is that a watermelon sarong? Or a loincloth? Or a kilt? 

What a cutie! This little soul looks adorable in her A-line watermelon frock

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What a cutie! This little soul looks adorable in her A-line watermelon frock

On Heart London Breakfast, Spice Girl Emma Bunton posed up in an outfit fashioned from the seeded tropical fruit while a bemused-looking Jamie Theakston looked on.

It isn't clear where exactly the trend began but it looks set to be the must-have snap of the summer, which is likely to be music to the ears of greengrocers everywhere. 

This would-be designer has gone for an asymmetrical look...and only just preserves her modesty

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This would-be designer has gone for an asymmetrical look...and only just preserves her modesty

And curtsy...this fruit dress fan has clearly thought about her po

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And curtsy...this fruit dress fan has clearly thought about her po

Never too young to wear a watermelon outfit, even if you're wearing a stripey babygrow too

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Never too young to wear a watermelon outfit, even if you're wearing a stripey babygrow too

Are those ruffles? One Instagrammer goes for less defined edges

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This lady looks radiant in sharp lines

Are those ruffles? One Instagrammer goes for less defined edges, while this lady looks radiant in sharp lines



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