Heinz will produce Ed Sheeran with his own brand of Ketchup.
They’re calling it EdChup. Bottles are available at the unique website HeinzEdchup.com.
Ed Sheeran Instagrammed one of the first EdChup bottles off the production line.
Two months ago, Ed openly begged Heinz for a collaboration. He told them via social media, (quote) “Yo @Heinz I have an idea for a TV ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x.