There's a 20-year-old woman named Thea Chippendale and she's a student at the University of Lincoln in England.
A few weeks ago, she matched with a guy on Tinder . . . and he messaged her to CRITICIZE her dress. He wrote, quote, "That dress in the last photo is not doing any favors. Hope this helps."
She posted his messages and a picture of herself on Twitter. . . and it went viral last week.
Well it turns out the clothing company ASOS made the dress, and they heard about what happened and reached out to Thea.
And now, less than two weeks later . . . they're using her as a MODEL, and put her photo on the dress's product page on their website.
And Thea says, quote, "I can't believe something so negative has turned into something so positive."