The Price Of Coke Is Going Up And Here's Why

This from TODAY.COM

Soda lovers may want to stock up on their favorite Coca-Cola products soon because the price of the brand's beverages is going up.

James Quincey, president and CEO of The Coca-Cola Company, said in an interview with CNBC that rising costs of materials and labor to produce drinks has resulted in the company starting to pass on some of those costs to consumers.

We had to take, with our bottling partners, an increase on our sparkling beverage industry in the middle of the year, which is relatively uncommon, and that's the freight, the metals, the steel, the aluminum going up, the labor going up," he said in the interview.

On Wednesday, Quincey told the Wall Street Journal those rising costs were due to U.S. tariffs on Chinese imports implemented by President Trump earlier this year, but indicated there were a variety of factors at play. "There is some broad-based push on input costs that have kind of come in and affected ours and many other industries as well," he told the Journal.

Scott Leith, senior director of financial communications for The Coca-Cola Company, told TODAY Food that the price increase has already happened in many markets, but would not specify by how much or exactly how that difference would affect the average consumer.

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