Ben & Jerry’s announces its newest
limited batch ice cream flavor, "Scotchy Scotch Scotch.” Created in honor of
beloved Ron Burgundy, the TV news anchor with a penchant for all things scotch,
the flavor is a creamy concoction of butterscotch ice cream with ribbons of
butterscotch swirl. Don’t act like you’re not impressed!


Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my
other suggestions,” said Ron Burgundy.  “Malt liquor marshmallow, well liquor
bourbon peanut butter, and cheap white wine sherbet.”


The flavor was officially
unveiled at New York City’s Pier 36 where members of the press attended and
witnessed the announcement first-hand. True to the iconic ice cream
company’s untraditional style, the event kicked off with – what else? – a
performance by Nutty The Waterskiing Squirrel, as seen in the first
Anchorman film. Nutty’s prowess was immediately followed by the
appearance of a Ben & Jerry’s scoop-truck-turned-Channel 4 News-truck, which
rolled onto the scene transporting a legion of blazer-wearing Ron Burgundy
look-alikes. After “Scotchy Scotch Scotch” was officially unveiled, attending
media and fans were treated to free scoops of the new Ron Burgundy-inspired


Fans anxiously await December
20th, when Ron and his elite news team return to the news desk in
“Anchorman 2:  The Legend Continues.”


“As a company
who believes our fans deserve nothing but the best, we have great respect for
Ron Burgundy, who takes the same belief to heart,” said Lisa Sholk, Ben &
Jerry’s Marketing Maven, who lead the team on the Scotchy Scotch Scotch flavor


“Having Ben
& Jerry’s celebrate the return of Ron Burgundy to the big screen with the
introduction of this special ice cream is an exciting and delicious way to build
anticipation for the film,” said LeeAnne Stables, President of Consumer Products
at Paramount Pictures. “We especially enjoyed the sampling process over the last
several months to find the perfect Scotchy scotch flavor.”


Scotchy Scotch
Scotch is available now at participating scoop shops across the country. Pints
of the flavor will arrive on store shelves over the next few weeks.


“To help
locate the flavor as it rolls out, we’re asking fans of Ben & Jerry’s and
Anchorman to log onto and share
when and where they were able to have a taste,” Sholk said. “We want fans to be
able to experience it all first-hand, because as Ron says, this flavor is ‘kind
of a big deal.’”


With the 70's
behind him, San Diego's top rated newsman, Ron Burgundy (Will Ferrell), returns
to the news desk in "Anchorman 2: The Legend Continues."  Also back for more are
Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather
man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd)
and sports guy Champ Kind (David Koechner) - All of whom won’t make it easy to
stay classy…while taking New York and the
nation’s first 24-hour news channel by storm.  Produced by Judd Apatow, Will
Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay.  Directed by
Adam McKay.